Delia’s

Using abstract type design a few patterns and apply to multiple mockups.

dELiA*s is a brand directed towards tweens and teens that opened in the 1990’s and relaunched with a new style online in 2015.  In an effort to entice todays teens and tweens, their design changed quite a bit including their original quirky graphic tees, eclectic models, and bedroom accessories to become more like the current popular teen clothing stores. In order to bridge the gap between old and new they chose to launch a throwback line and give a nod to the style that made them so loved in the past. This line contains primarily yoga pants, workout tanks, bedding, and pillows to start. If the audience is receptive, plans are in place to expand the line with new products.